Legal
Cookie Policy
Last updated: September 22, 2026
The short version
Essential cookies keep the site working and record the choice you make about the rest. Every other category is off until you turn it on. If you reject a category, the scripts behind it are never loaded and the cookies behind it are never written; if you turn one off after having turned it on, its cookies are deleted straight away.
The categories
Essential
Always onKeeps the site working and remembers the choice you make here. Always on, because without it we would have to ask you on every page.
See the cookie names (5)
| Name | Kept for | Set by |
|---|---|---|
| cookie_consent | 12 months | FireLoop |
| cookie_preferences | 12 months | FireLoop |
| session_id | This browser session | FireLoop |
| analytics_consent | 12 months | FireLoop |
| marketing_consent | 12 months | FireLoop |
Analytics
Off until you allow itHow the site is used: which pages get read, how long a visit lasts, what people arrive on. Nothing here is used to advertise to you.
See the cookie names (7)
| Name | Kept for | Set by |
|---|---|---|
| _ga | 13 months | Third party or server |
| _ga_* | 13 months | Third party or server |
| page_views | 13 months | FireLoop |
| visitor_type | 13 months | FireLoop |
| visit_count | 13 months | FireLoop |
| visit_counted | This browser session | FireLoop |
| last_visit_date | 13 months | FireLoop |
A name ending in * stands for any cookie that starts with it - Google appends your property's own identifier.
_ga, _ga_* are set by someone other than this page. We do not create them; we decide whether the thing that creates them is allowed to run, and we delete them when you withdraw the category.
Lead generation
Off until you allow itRecords how you first found us and keeps that first answer, so a demo request can be credited to the thing that actually brought you here.
See the cookie names (7)
| Name | Kept for | Set by |
|---|---|---|
| first_visit_source | 12 months | FireLoop |
| first_visit_date | 12 months | FireLoop |
| landing_page | 12 months | FireLoop |
| original_referrer | 12 months | FireLoop |
| lead_source | 12 months | FireLoop |
| lead_medium | 12 months | FireLoop |
| lead_campaign | 12 months | FireLoop |
Marketing
Off until you allow itMeasures campaigns and ads, and makes you eligible for remarketing. This is the only category that can be used to show you advertising.
See the cookie names (8)
| Name | Kept for | Set by |
|---|---|---|
| utm_source | 90 days | FireLoop |
| utm_medium | 90 days | FireLoop |
| utm_campaign | 90 days | FireLoop |
| utm_term | 90 days | FireLoop |
| utm_content | 90 days | FireLoop |
| campaign_id | 90 days | FireLoop |
| ad_click_id | 90 days | FireLoop |
| retargeting_id | 90 days | FireLoop |
Form convenience
Off until you allow itKeeps what you have typed into the demo form, so you can leave and come back without starting again.
See the cookie names (5)
| Name | Kept for | Set by |
|---|---|---|
| form_progress | 7 days | FireLoop (local storage) |
| form_last_step | 7 days | FireLoop |
| demo_form_started | 7 days | FireLoop |
| demo_form_completed | 7 days | FireLoop |
| last_form_submission | 7 days | FireLoop |
Third parties
The only third party that can set cookies here is Google Analytics 4, and only with analytics consent. Its script is not requested at all until you allow it, so declining means no connection to Google is made from this site.
There is no advertising pixel on the site today. The marketing category exists so that if one is added it is gated from the first day rather than retro-fitted, and so campaign tags on a link can be attributed with consent.
Your control
- Change your mind at any time with the Cookie Settings link in the footer of every page.
- Withdrawing is immediate. Turning a category off deletes its cookies and stops its scripts for the rest of the visit.
- Your browser still wins. You can block or clear cookies in your browser settings; parts of the site that remember things will simply stop remembering them.
Questions
Email: build@fireloop.ai